NCAA revenue report

USA Today recently published its annual list of revenues and expenses for all of the public schools at the NCAA Division I level (some 228), the latest data coming from the 2011-12 school year. Over the weekend, I waded through a chunk of it and pulled out some information that’s (hopefully) either interesting or relevant.

Keep in mind that schools know how to play the book-keeping game, and that numbers don’t provide full context:

  • Only one school that ranks in the top 50 in terms of reported revenue is not a member of a power conference: No. 47 UNLV. The Runnin’ Rebels generated $58.8 million.
  • The top-ranking school in the Football Championship Subdivision: No. 66 Old Dominion at $35.2 million. (And, yes, I’m aware that ODU is joining the Football Bowl Subdivision this fall - but these numbers were from its FCS days). 
  • Tops in revenue among schools that shares a league with the South Dakota schools: No. 111 Southern Illinois (of the Missouri Valley Football Conference) at $20.6 million. In the Summit League, North Dakota State leads the way - and is No. 128 overall - at $16.8 million.
  • The rest of the Dakota schools: No. 116 North Dakota $20.1 million; No. 142 SDSU $14.1 million; and No. 192 USD $10.1 million.
  • Three Summit schools rank in the bottom 25: No. 203 Kansas City $9.3 million; No. 215 Fort Wayne $7.1 million; and No. 216 IUPUI $7.0 million. 
  • The Summit League is all over the place in terms of ticket revenue, some of that related to whether or not a school sponsors football. For example, SDSU reported a school-record $1.3 million in ticket revenue. That’s compared to a combined total of $760,853 by Oakland, USD, Western Illinois, Kansas City, Fort Wayne and IUPUI. However, NDSU more than doubled the Jacks at $2.9 million.
  • One of the points for USA Today doing this piece is to shed light on how much subsiding goes on in college athletics. In this case, that means student fees, school contributions, etc.
    The Bison led the Summit in terms of smallest subsidy, too, at 43.16 percent. SDSU was next at 55.84. Everybody else was at 65 percent or more. Kansas City (81.00) and IUPUI (87.77) used the most help.
  • Only seven D-I schools reported using no subsidies: Texas, Ohio State, LSU, Penn State, Oklahoma, Nebraska and Purdue. Meanwhile, Montana was at 38.98 percent despite its considerable football attendance and place of state importance. 

Terry Vandrovec also posts regular updates on his Twitter page.